Amelia Island Business Owners Using Online Video

In: Internet Marketing

25 Aug 2010
My Dad Is Confused About Marketing

"My Dad Is Confused About Marketing"

Each year, it seems as if something new hits the internet. Lately, it seems that one of the hottest things on the internet is online video websites. Online video websites are websites that will allow internet users to make their own videos, upload them, and share them with others. With millions of internet users browsing through online video websites, there is a good chance that you could make a video and have it seem by thousands of internet users, if not more.

When it comes to making an online video, for an online video website, there are many individuals who are unsure what their video can or should be about. What is nice about making your own homemade video is that you can make a video on just about whatever you want. Of course it is important to keep in mind the terms of use of the online video website that you are planning on using, such as YouTube. With most online video websites, you are prohibited from threatening violence on a particular person or creating a video with pornographic material. Before making your video, it is advised that you find an online video website and familiarize yourself with what is and is not acceptable.

Once you have determined what is acceptable video content and what is not, you should be able to start developing ideas. While there is a good chance that you already know what you want your online video to be about, but there is also a chance that you have no idea. If you are making an online video for the first time, you may want to pick a video theme that is fun and easy to do. If you enjoy the experience, you can then move on to creating longer online videos or ones that require additional work. When looking for easy to make videos, you may want to consider doing a comedy skit or a how-to video.

When it comes to making a how-to video, you will be showing internet users how to do something. That thing should be something that you love to do. As previously mentioned, you may want your first video to be on a topic that is easy to create a video on. For that reason, you are advised to do a how-to video on something that you can explain in as little as a few minutes. Your video could outline how to start making a particular food, how to prepare for a party, or even outline how to draw a particular picture. A step by step how-to video is a great way to not only get experience with making online videos, but it will also give internet users something to watch that is actually useful.

As previously mentioned, comedy skits are also a great theme to try for your first online video. With comedy skits, you can do something as simple as traditional jokes or you could even make your own. When doing a comedy skit, it is important to keep your jokes in mind. If you are planning on telling obscene jokes or ones that may be considered offensive, you may want to post a warning with your video. This warning, often included in the video title, should be used to warn internet users to view your video with caution. When it comes to making a comedy skit, even just a short one, you should not only be able to get experience making online videos, but you will also be giving most internet users a good laugh.

How-to videos and comedy skits are just a few of the many online videos that you can create. Once you have learned the ins and outs of video making, you may want to move on to other topics. In the event that you are a musician, you and your band could record your own music video and share it with the rest of the world. In addition to working on a rehearsed video, you could also just randomly record. By carrying your camcorder around with you, you never know what shots you could get. Many of the most popular videos found online aren’t really of anything in particular. In most cases, it seemed if someone just happened to be in the right time, at the right place, with a camcorder.

So get out your camcorder or flip-camera and make a short video of you business and get it on your website and to all the social directories.

For help contact us at 904.352.8302 and ask for Thom


Amelia Island Biz Owners Living A Richer Life Today

In: Internet Marketing

13 Aug 2010

Think about this:

- Do you make excuses when you miss deadlines?
- Do you tend to look for excuses to explain your shortcomings?
- Is there a good reason why you didn’t finish the job?
- How important is finishing the job?
- Have you written down a plan for finishing it as soon as possible?

Stop blaming failures on the circumstances around you. The next
time you hear yourself making excuses, it may help to remember what the American poet Henry Wadsworth Longfellow said about the predicaments procrastinators get themselves into: “It takes less
time to do a thing right than explain why you did it wrong.”

Do you see yourself as a victim of events and circumstances?
Do you complain more than other people? What do you do when you procrastinate? How do you spend your time when you’ve decided not to do something you should do? Are you serious about wanting to change? Are there hidden causes of your procrastination that you need to discover?

Procrastinators are always able to find reasons for not getting started. To take control of your life, you have to accept responsibility for everything that happens with your projects. When you fail, analyze what happened and ask yourself if you could have produced a better outcome by doing something differently. This will improve your ability to successfully complete the next project, and you’ll be ready to take the first step to get started on it. Identify what needs to be done and do it now -circumstances will never be perfect for starting the job.

The only way to break out of the vicious circle of procrastination is by asking hard questions. We are not victims of our circumstances. You can do the things that need to be done. And you can learn to distinguish between the things that need to be done now and the things that can wait. Whenever you consider delaying a project, ask yourself the following questions:

- What are the benefits of waiting?
- Do I have a justifiable reason for postponing this project?
- Do I want to go on living with the consequences of leaving things
undone?

Look in the mirror and ask yourself if you’re delaying a task for a justifiable reason. Put all your reasons for wanting to delay the project under a microscope; consider the possibility that your reasons are merely excuses for not getting started. Think about the last time you delayed a project. What benefits did you expect to receive by waiting? Write them down. Now ask yourself how the project came out. Did the project benefit from the delay?

Justifiable reasons-or if you’re just making excuses. What would have happened if you had pushed forward on the project anyway? And always remind yourself of what Napoleon Hill said about waiting: “Do not wait. The time will never be just right.”

Sometimes keeping it simple and learning just one new thing per day and really keep your momentum going.


Autoresponder Messages Can Build Interest In Your Brand

In: Internet Marketing

5 Aug 2010

Build Interest With Autoresponder Messages

If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years
that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.

You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product – giving the reader more actual information with each
and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the
customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers.
Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing
this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!


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